Greetings! Welcome to...2015.

Well, it's been a while (yes, a very while, pardon me) since I wrote the last post. After many experiences I had in life (marriage, college, oh and having a beautiful daughter), I decided to continue back this blog. It helped me to practice English and writing at the same time.

Currently having new toy name iBooks, it's just like having library at the touch of my fingers. So cool, although nothing can't beat the feel and smell of physical book. Plus you don't have to charge physical books.

thank you everyone. We'll begin tomorrow.

I'm so sorry, mate...

I have something to do, so busy that I can't write for couple days. I promise I'll write down as soon as possible.

The rules of typography

TITLE: COLLIER'S RULES FOR DESKTOP DESIGN AND TYPOGRAPHY
AUTHOR: DAVID COLLIER
PUBLISHER: ADDISON-WESLEY PUBLISHING CO.
ISBN: 0-201-54416-4

I'm warning you, this book contains many technical terms in graphic design. I think this book is intended for practitioners of graphic designers in the intermediate level. However, i think this is good for those in beginner level too, or hobbyist in graphic design.


Like, this book will assume that their readers already understand what it is typography, so they immediately explain the application of typography in graphic design. Because this book was written in the early 90s, where the computer was being developed to include graphical elements therein. Can imagine how easy it is and how much time can be saved by designing the letters in a computer program and apply them in a job or project design.

The author will tell the aspects of typography, like size and measure, emphasis, and of course the style itself. This not the type of book that can be consumed for only one day ( I don't know how can I managed it, too).

It's a good companion book for those who involved in design graphics, especially typography designer.

The art of Piranesi

TITLE: GIOVANNI BATTISTA PIRANESI, SELECTED ETCHINGS
AUTHOR: LUIGI FICACCI
PUBLISHER: TASCHEN
ISBN: 3-8228-5530-8

Giovanni Battista Piranesi was an artist from Italy. He was actually an architect. A master draftsman of both imaginary and real subjects, as well as of architecture and stage design Piranesi was also expert in the theory and practice of engineering and geometry. Not only architecture, he has talent in art too, but he was convinced that it was only through architecture that he could exploit all his talents and revolutionize the world.

The book was merely a catalog of Piranesi works, which most of them were etchings. Etchings, according to wikipedia, are the process of using strong acid or mordant to cut into the unprotected parts of a metal surface to create a design in intaglio in the metal (the original process—in modern manufacturing other chemicals may be used on other types of material). As an intaglio method of printmaking it is, along with engraving, the most important technique for old master prints, and remains widely used today.

This book also written in 3 language, which are English, French, and German. Too bad there wasn't Italian. But it's very good book, for inspiration in architecture and art too. I usually used it for cinematography, because there was contrast, light and shadow.

Lingerie: Guilty pleasure for anyone

TITLE: LINGERIE
AUTHOR: -
PUBLISHER: GRANGE BOOKS
ISBN: 1-84013-729-0

I've fallen in love with this book since seeing the first time. Lingerie has become my favorite little since. With lingerie, women may emphasize her sexiness, too.

This book tells the history of more lingerie arranged in chronological order. Authors of this book (I did not find the name of the author of the book, this book may be arranged together by a team). 


If at the beginning of the book tell the history of many, starting mid to end of the book is more emphasis on the terms in lingerie. For example Girdle, Petticoat, and many other terms are not common for women (even for lingerie enthusiasts like me) and FYI some of the term in french language too!.

This book also features illustrations and photo caption, make us sigh with relief. By the way, ancient images of women is very different from now. Formerly their breasts may be drawn to the waist semontok small as possible (and sometimes the picture was not balanced).

This book is good, but this is not the kind of book you are looking for when we want to conduct research. I think this is more intended as an introduction for beginners and for just general knowledge only.

Marketing in Fashion

TITLE: FASHION MARKETING AND PR
AUTHOR: MARIA CONSTANTINO
PUBLISHER: BT BATSFORD LTD.
ISBN: 0-7134-8334-2

Deep down, I can't deny I'm interested in Public Relations knowledge, and also fashion (who doesn't?). But when the two combined, the result is FANTASTIC!

As has been described previously, almost all people (mostly women) love the fashion, and even has become the main requirement for some quarters as they need to eat and drink. To sell fashion, marketing knowledge required to sell their sales. But the science of public relations is the most powerful tool to popularize the clothes and even make a trend.

From what I've read, PR in fashion must aware about the products. S/he should be familiar with the products they sell, and they also have to learn its market segment. Thus, in fashion PR can analyze what kind of marketing strategies that can be applied to boost their sales.

As usual, the author wrote about the history of fashion first, followed by the entry of applied marketing strategies to sell those goods. For the next chapter the author explained about the consumers, and then the raw materials. I realize PR must know about their material's of the products, so that they could find a charm or something that can be used as selling points to the public.

After that, PR would planning ahead and works with the magic. S/he should do forecasting and keeping up the trends. 

I agree, nowadays marketing isn't enough to sell your products. Public already aware with the sweet of advertising, so the company will need a PR to socialize it with the society.

Hm...the dead of advertising and the rise of PR, eh?

Tanks top!

TITLE: TANKS
AUTHOR: GEOFF CORNISH
PUBLISHER: LERNER PUBLICATIONS COMPANY
ISBN: 0-8225-4701-5

I'm not so into military, even though I have special interest in weaponry. I've been in movie about war called Merah Putih (means Red White, it's the colour of our national flag) and since then fell in love with weapon especially knife and pistol.

But there's something about Tanks, that they're the most powerful vehicles on land. Tanks can deliver overwhelming firepower where it's needed most. The wall is so thick makes the guarantee the wall is bulletproof. They first appeared during World War I.

The book was so good, the author gave the detailed explanation pretty well. Besides the tank and it's part, the author also mentioned several famous tanks in the past and the history around Tank.

When we're talking future, we're already know that military always doing research. Plans for the next generation of tank are already ubder way as expected. The robot and perhaps artificial inteligence will be included in the development of this weaponry.

Perhaps, this is not the sign of preparation for another big war. Let's we hope the best.