Marketing in Fashion

TITLE: FASHION MARKETING AND PR
AUTHOR: MARIA CONSTANTINO
PUBLISHER: BT BATSFORD LTD.
ISBN: 0-7134-8334-2

Deep down, I can't deny I'm interested in Public Relations knowledge, and also fashion (who doesn't?). But when the two combined, the result is FANTASTIC!

As has been described previously, almost all people (mostly women) love the fashion, and even has become the main requirement for some quarters as they need to eat and drink. To sell fashion, marketing knowledge required to sell their sales. But the science of public relations is the most powerful tool to popularize the clothes and even make a trend.

From what I've read, PR in fashion must aware about the products. S/he should be familiar with the products they sell, and they also have to learn its market segment. Thus, in fashion PR can analyze what kind of marketing strategies that can be applied to boost their sales.

As usual, the author wrote about the history of fashion first, followed by the entry of applied marketing strategies to sell those goods. For the next chapter the author explained about the consumers, and then the raw materials. I realize PR must know about their material's of the products, so that they could find a charm or something that can be used as selling points to the public.

After that, PR would planning ahead and works with the magic. S/he should do forecasting and keeping up the trends. 

I agree, nowadays marketing isn't enough to sell your products. Public already aware with the sweet of advertising, so the company will need a PR to socialize it with the society.

Hm...the dead of advertising and the rise of PR, eh?